Gotta love the new video by Puma’s creative use of animated pieces of old fabrics demonstrating the life cycle their Cradle to Cradle Incycle program.
Even their opening “Warning” was a clever guffaw at PETA knowing full well they are in alignment with their animal rights.
And the fans are loving it. Facebook comment by lpstevee one week ago was, “My next pair will be PUMAs!”. Now that is effective strategy, sustainability execution, and brand awareness.
Go Puma! Making money doing good. Keep rockin’ the cradle!
Want to know more about Cradle to Cradle? Buy the book!
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